If your wine brand is ready to be sold to the market with excellent packaging and good value for money, the next step is to identify your right partner to your wine brand. You have everything ready to start your distribution and selling your wine on supermarkets, restaurants, or even online marketplace to allow Singaporean to buy wine online.
You have a wide range of wines from Thai wine, Italian wine, or South African wine, but how will you decide which wine distributor in Singapore to partner with?
The distribution channel in Singapore is very challenging, and a wrong partner may affect your wine brand in the long term. Here are several tips for you before you pick your partner for your wine brand.
A Wine Online In Singapore May Be Your Distribution Objective
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Before distributing your wine brand in Singapore, you will need to determine your objective. If your goal is to have more than 1000 sold at a particular store, it will be better to partner with store distributors or target wine online Singapore channel.
Decide A Minimum Requirement For Your Partner
After you have figured out your objective, make sure you have a suitable partner to help you fulfil your distribution objective. For instance, your goal is to have more than 1000 sold at the store a week. Then you will need a distributor with around five sales representatives servicing 500 retail accounts – compared to a small distributor with only two sales representatives who service around 150 retail accounts.
First, you should be clear about your direction and objective – and then decide which level of distributors can help you reach your set goal. Chat with us today!
Use The Best Wine Fridge In Singapore To Preserve The Quality Of Your Wine
Think through where you want your wine to be stored to get a better picture of your partner before deciding on a wine distributor in Singapore.
Do you want your wine to be available at supermarkets with a wine fridge, fine restaurants, or even on the online e-commerce platform to allow people to buy wine online?
If you are about to distribute everywhere and make your wine reachable for everyone, it would be better for you to work with a distributor with a more extensive distribution channel. Remember that working with large distributors is always associated with a high cost where those distributors will order a large quantity and expect you to do the marketing part.
For example, the large distributors will have a stable relationship with their retail accounts, so it is good to use it to gain an advantage while selling.
Make Sure Your Wine Brand Is Profitable
When picking a partner for your wine brand, make sure they make everyone in the chain earn money and not only make money for themselves. A good selling practice will keep everyone in the chain feeling satisfied and ultimately will help boost your sales compared to a partner just focusing on making money for themselves and offering their retail accounts at a minimal margin.
Are They Passionate About Your Business?
It is essential to know if your partner is taking your business seriously or whether they are just in it for the money. For example, you find a partner with high-end restaurant accounts, but the partner cannot keep your wine brand in the wine chiller and place it somewhere. This situation is enough information to tell you that they are not serious about your wine brand.
With these tips, you will have some ideas on picking the right partner for your wine brands – the one who can fulfil all your needs and achieve your objective and help you gain a broad presence and an attractive profit margin.
